Culprit
Lady Boxers
Idea: Culprit revolutionizes womens underwear and liberates hoo-has everywhere.
CW: Madeline Wood
AD: Meghan Pisters & Erin Dorney
Social Takeover
There's a revolution in your feed.
Describe your image
Describe your image
Describe your image
Describe your image
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BeReal
Our new Culprit BeReal account will be hosted by our Culprit Vagilante. Everyday, wherever she is, whatever she's doing, when the BeReal goes off it's time to show off those Culprits.
Our Culprit girlie proves we're taking a stand against panties wherever, whenever 24/7 365 and she invites you to do the same. Post your BeReal in your Culprits to join the revolution.
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But this revolution doesn't stop at BeReal.
Post on any platform rocking your Culprits and become a...
YouTube Shorts Series
OOH
There's a revolution in the streets.
PHASE ONE: We put up a bunch of bogus traditional women's underwear ads.
PHASE DEAUX: A few days later (enough time for people to see them) we deface them. We covering them up with Culprit ads to show the world exactly what we think of said "traditional" underwear.
